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UniAgendaRUGHow instead of how much? How budget and strategic configuration impact advertising effectiveness

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5Nov14:30

PhD defenceRUGGroningen

How instead of how much? How budget and strategic configuration impact advertising effectiveness

Academiegebouw RUG, Groningen · Groningen

Promotie van Dhr. H.K. (Hidde) Smit.

University of Groningen

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